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Sound Design and Sound Post Production for advertising

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SFX CREATION | SOUND BRANDING | SOUND EDITING

Sound Design

Sound Design is an essential art in audio post-production, where every sound detail is carefully created and shaped to enrich the audiovisual experience. Our approach to sound design spans from capturing original audios to refined sound editing, ensuring that every sound element is in perfect harmony with the project’s vision. See below an example of Sound Design done for Google, and also an Audiovisual project.

MIXING FOR ADVERTISING | AUDIOVISUAL | CINEMA

Mixing and Sound Post Production

Mixing and sound post-production are crucial stages in the audiovisual production process. During mixing, we balance and harmonize each audio element – dialogues, music, sound effects – to create a cohesive and immersive soundscape. In post-production, we apply the final polish through mastering, adjusting the final levels and equalization to ensure consistent playback across all platforms and devices. Visit our Studio C. See below a post-production for TV and a Cinema Trailer.

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ORIGINAL VOICE | FOLEY | ORIGINAL SCORE

Animation and Original Voice

Audio for animation and the recording of original voice are fundamental components that bring life and personality to animated projects. In this process, perfect synchrony between voice, music, and sound effects is essential to create an immersive experience. The recording of original voice, whether for animated characters or narration, is performed with talented voice actors, capturing the emotions and nuances necessary to bring each character to life. We then carefully integrate these recordings into the sonic universe of the animation, ensuring that the dialogues align perfectly with the visual action. Discover our Friozinho series made with Wunderman Thompson.

Produtora de audio Jacaranda Sound Design Finalizacao | Sound Design, Sound Post Production, Mixing, Audio Post Production, Sound Editing Sound Design is an essential art in audio post-production, where every sound detail is carefully created and shaped to enrich the audiovisual experience. Our approach to sound design spans from capturing original audios to refined sound editing, ensuring that every sound element is in perfect harmony with the project's vision. See below an example of Sound Design done for Google, and also an Audiovisual project.Mixing and sound post-production are crucial stages in the audiovisual production process. During mixing, we balance and harmonize each audio element - dialogues, music, sound effects - to create a cohesive and immersive soundscape. In post-production, we apply the final polish through mastering, adjusting the final levels and equalization to ensure consistent playback across all platforms and devices. Visit our Studio C. See below a post-production for TV and a Cinema Trailer.Audio for animation and the recording of original voice are fundamental components that bring life and personality to animated projects. In this process, perfect synchrony between voice, music, and sound effects is essential to create an immersive experience. The recording of original voice, whether for animated characters or narration, is performed with talented voice actors, capturing the emotions and nuances necessary to bring each character to life. We then carefully integrate these recordings into the sonic universe of the animation, ensuring that the dialogues align perfectly with the visual action. Discover our Friozinho series made with Wunderman Thompson.Noise reduction and audio restoration are vital processes in cleaning and enhancing sound quality, especially important in direct sound and location recordings. These techniques involve identifying and removing unwanted sounds - such as hums, clicks, or background noises - restoring the original clarity of the audio. Sound cleaning is a crucial step, especially in productions that rely on live recordings, where control of the sound environment is limited. We use advanced technologies and precise techniques to isolate and remove interferences, preserving the integrity and naturalness of the original recordings.
NOISE REDUCTION | DIRECT SOUND | SOUND CLEANING

Audio Restoration and Noise Reduction

Noise reduction and audio restoration are vital processes in cleaning and enhancing sound quality, especially important in direct sound and location recordings. These techniques involve identifying and removing unwanted sounds – such as hums, clicks, or background noises – restoring the original clarity of the audio. Sound cleaning is a crucial step, especially in productions that rely on live recordings, where control of the sound environment is limited. We use advanced technologies and precise techniques to isolate and remove interferences, preserving the integrity and naturalness of the original recordings.

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Specialists

Foley is the art of recreating everyday sounds for audiovisual productions, bringing realism and depth to the sound experience. This technique involves the recording of customized sound effects, such as footsteps, creaking doors, or the sound of fabrics moving, meticulously synchronized with the actions on screen. Foley artists use a variety of materials and surfaces to simulate specific sounds, capturing every subtle detail to enrich the visual narrative.

Binaural audio is an advanced sound recording and playback technique that creates a three-dimensional and immersive auditory experience. By using two microphones strategically positioned to capture audio in the way it is perceived by human ears, this technique simulates natural spatial perception, allowing listeners to discern the location and distance of sound sources.

Binaural 2 | Sound Design, Sound Post Production, Mixing, Audio Post Production, Sound Editing Sound Design is an essential art in audio post-production, where every sound detail is carefully created and shaped to enrich the audiovisual experience. Our approach to sound design spans from capturing original audios to refined sound editing, ensuring that every sound element is in perfect harmony with the project's vision. See below an example of Sound Design done for Google, and also an Audiovisual project.Mixing and sound post-production are crucial stages in the audiovisual production process. During mixing, we balance and harmonize each audio element - dialogues, music, sound effects - to create a cohesive and immersive soundscape. In post-production, we apply the final polish through mastering, adjusting the final levels and equalization to ensure consistent playback across all platforms and devices. Visit our Studio C. See below a post-production for TV and a Cinema Trailer.Audio for animation and the recording of original voice are fundamental components that bring life and personality to animated projects. In this process, perfect synchrony between voice, music, and sound effects is essential to create an immersive experience. The recording of original voice, whether for animated characters or narration, is performed with talented voice actors, capturing the emotions and nuances necessary to bring each character to life. We then carefully integrate these recordings into the sonic universe of the animation, ensuring that the dialogues align perfectly with the visual action. Discover our Friozinho series made with Wunderman Thompson.Noise reduction and audio restoration are vital processes in cleaning and enhancing sound quality, especially important in direct sound and location recordings. These techniques involve identifying and removing unwanted sounds - such as hums, clicks, or background noises - restoring the original clarity of the audio. Sound cleaning is a crucial step, especially in productions that rely on live recordings, where control of the sound environment is limited. We use advanced technologies and precise techniques to isolate and remove interferences, preserving the integrity and naturalness of the original recordings.

Audio post-production focused on loudness (perceived volume) is a crucial process to ensure that sound content has a consistent and appropriate volume level for different platforms and devices. This practice involves adjusting audio levels to meet established loudness standards, such as those defined by EBU R128. Post-production with loudness is essential for television, cinema, music, and podcast production, contributing to a pleasant and professional auditory experience.

Loudness | Sound Design, Sound Post Production, Mixing, Audio Post Production, Sound Editing Sound Design is an essential art in audio post-production, where every sound detail is carefully created and shaped to enrich the audiovisual experience. Our approach to sound design spans from capturing original audios to refined sound editing, ensuring that every sound element is in perfect harmony with the project's vision. See below an example of Sound Design done for Google, and also an Audiovisual project.Mixing and sound post-production are crucial stages in the audiovisual production process. During mixing, we balance and harmonize each audio element - dialogues, music, sound effects - to create a cohesive and immersive soundscape. In post-production, we apply the final polish through mastering, adjusting the final levels and equalization to ensure consistent playback across all platforms and devices. Visit our Studio C. See below a post-production for TV and a Cinema Trailer.Audio for animation and the recording of original voice are fundamental components that bring life and personality to animated projects. In this process, perfect synchrony between voice, music, and sound effects is essential to create an immersive experience. The recording of original voice, whether for animated characters or narration, is performed with talented voice actors, capturing the emotions and nuances necessary to bring each character to life. We then carefully integrate these recordings into the sonic universe of the animation, ensuring that the dialogues align perfectly with the visual action. Discover our Friozinho series made with Wunderman Thompson.Noise reduction and audio restoration are vital processes in cleaning and enhancing sound quality, especially important in direct sound and location recordings. These techniques involve identifying and removing unwanted sounds - such as hums, clicks, or background noises - restoring the original clarity of the audio. Sound cleaning is a crucial step, especially in productions that rely on live recordings, where control of the sound environment is limited. We use advanced technologies and precise techniques to isolate and remove interferences, preserving the integrity and naturalness of the original recordings.

Post Production for TV and Cinema

We have worked on numerous TV series and feature films for Cinema over the years. Our team specializes in 5.1 Surround mixing.

What is audio post-production?

Audio post-production is a vital and intricate aspect in the world of audiovisual production, playing an essential role in how content is perceived and experienced by the audience. This phase follows the initial recording or capture of audio and is where the magic really happens, transforming raw recordings into rich and immersive soundscapes.

At the heart of audio post-production is sound editing. Here, skilled professionals work meticulously to cut, splice, and refine audio tracks. They remove unwanted noises, such as background hum or accidental interferences, and adjust timing to perfectly align audio with visual action. This step is crucial for maintaining continuity and fluidity in the narrative.

Following editing, the mixing phase begins. Sound mixers balance and blend various audio tracks – dialogue, background music, sound effects, and Foley – to create a cohesive auditory experience. They adjust levels, apply effects like reverb and equalization, and ensure that each sound element complements the others without dominating the mix. Mixing is an art in itself, requiring a trained ear for nuances and details that can make a big difference in the final auditory experience.

Mastering is the final touch in the audio post-production process. In this phase, the mixed audio undergoes final polishing, where it is adjusted to have the correct volume and clarity for various playback platforms – from cinemas to smartphones. Mastering ensures that the audio sounds consistently good on all sound systems.

Beyond these main stages, audio post-production can also include the creation of original soundtracks, specialized sound design for unique sound effects, and even acoustic treatment to ensure maximum recording quality. This process is fundamental across a wide range of media, including cinema, television, advertising, video games, and podcasts.

Audio post-production is not just about technique; it’s an art form that breathes life into a production. It adds emotion and depth to scenes, enhances the narrative, and can transport the audience to another reality. Audio post-production professionals are both artists and technicians, working together to create an auditory experience that is as important as the image itself.

What is binaural audio or "4D Audio"?

Binaural audio, often referred to as “4D Audio,” is an advanced sound recording and playback technique that creates a deeply immersive and three-dimensional auditory experience. This technology simulates how humans naturally perceive sound in the environment, offering a much more realistic representation of the sonic space.

Binaural recording is performed using two microphones strategically placed to mimic the position of human ears. This arrangement captures sound exactly as it would be naturally heard, including subtle nuances and directionality. For example, if a sound is generated to the left of the listener, it will reach the left ear first and then the right, with a slight variation in intensity and time. It is this difference that the brain interprets to discern the direction and location of sounds.

In playback, binaural audio provides a stunning spatial experience. Using headphones, listeners can perceive sounds coming from different directions and distances, as if they were physically present in the scene. This feature makes binaural audio exceptionally well-suited for applications such as virtual reality, gaming, guided meditations, and even audiovisual narratives, where immersion and depth are crucial.

“4D Audio” goes beyond simple stereo or surround. It not only enhances the auditory experience but also engages the listener on a deeper level, creating a sense of being in the midst of the action or portrayed environment. It is a powerful tool for storytelling, education, or simply providing entertainment in a more engaging and realistic manner.

What is included in Sound Editing?

Sound editing is an essential component in the production of audiovisual content, playing a crucial role in creating an immersive and engaging experience for the audience. This artistic and technical process involves the careful manipulation of sound elements, from correcting recordings to incorporating sound effects and soundtracks. Sound editing professionals use refined skills and advanced technology to enhance, synchronize, and modify audio, ensuring that it seamlessly complements the visuals on screen.

Sound editing is not limited to just correcting errors or removing unwanted noises. It also includes the art of creating rich soundscapes, ranging from subtle footsteps to complex soundscapes in action scenes. Each sound is carefully selected and placed to add depth and dimension to the narrative, enriching the viewer’s experience.

The role of the sound editor is vital in various types of productions, including films, TV series, documentaries, commercials, and games. These professionals work closely with directors and producers to bring the creative vision to life through sound. They need to have a keen ear for detail and a deep understanding of how sound affects the audience’s emotions and perception.

In an increasingly audio-visual world, sound editing has become a highly valued area of expertise. It not only enhances the quality of content but can also be decisive for the success of a production. With the advancement of audio technology and specialized software, sound editors now have more powerful tools at their disposal, allowing them to explore new creative and technical frontiers in the art of storytelling with sound.

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