The soundtrack plays a crucial role in advertising, as it not only captures the essence of the brand but also evokes emotions that can deeply influence the audience’s perception and purchasing decisions. Our expertise in creating original soundtracks for advertising lies in the ability to weave captivating and memorable melodies that complement and reinforce the campaign’s message. We understand that each advertisement is unique, and therefore, we are dedicated to producing customized musical compositions that resonate with the target audience and amplify the impact of the advertising content. Whether it’s for an upbeat jingle, an emotional background, or an epic orchestral piece, our soundtrack production company is ready to turn your creative vision into sonic reality, ensuring that your brand stands out in today’s competitive market.
Soundtrack Production Company
Since 2008, we've had the opportunity to work with some of the most influential advertising agencies in the market. Among our clients are Ogilvy, Leo Burnett, LEW LARA | TBWA, JWT (Wunderman Thompson), Interbrand, AlmapBBDO, VML, and Y&R (Young & Rubicam), NEO GAMA, MPM, ALMAP BBDO, WMcCANN, F2F, PurpleCow, Ana Couto, among others.
FEATURE FILMS - TV SERIES - AUDIOVISUAL
Original Soundtrack for Audiovisual Projects
Creating original soundtracks for audiovisual projects and films is an art that requires not only musical talent but also a deep understanding of visual narrative. In our production company, we specialize in developing musical compositions that not only complement but also enhance the cinematic experience. We understand that music is a powerful tool for conveying emotions and deepening the audience’s connection with the story. Each piece we create is carefully crafted to align with the atmosphere, themes, and characters of the film, ensuring that every note and chord contributes significantly to the plot’s development. From subtle ambient soundtracks to dramatic orchestral pieces, our goal is to provide an auditory experience that enriches the visual narrative, making each audiovisual project and film a memorable and thrilling journey for both the eyes and ears.
Lyric Writing | Composition | Recording
Jingles Creation
Jingles are an invaluable marketing tool, capable of turning an ordinary advertising campaign into a memorable and engaging experience. At our production company, we specialize in creating catchy and original jingles that not only capture the essence of the brand but also stick in the minds of listeners. We understand the importance of a good jingle: it must be instantly recognizable, easily remembered, and able to evoke a positive emotional response. Our approach is to combine engaging melodies with creative lyrics that resonate with the target audience, ensuring that each jingle is an authentic expression of the brand’s identity. Whether promoting a new product, reinforcing brand recall, or conveying a specific message, our goal is to create jingles that not only sound great but also drive brand recognition and loyalty, making each advertisement an unforgettable auditory experience.
Our Orchestra
Our studio orchestra service provides high-quality musical solutions for a wide range of projects, including films, TV, games, advertising, and live events. With experienced musicians, we offer everything from classical arrangements to modern compositions. We work closely with clients to meet their needs and visions, including performance, arrangements, and high-quality recording. Our advanced audio technology ensures clear and impactful recordings, ready to elevate any project to a new level of excellence.
Recording Studio
Our modern recording studio offers a high-quality acoustic environment, equipped with advanced technology and operated by a team of sound experts. Adaptable for a variety of projects, from solo recordings to large soundtracks, we provide comprehensive recording, mixing, and mastering services. Our versatile and welcoming space is ideal for artists and creators to seek inspiration and produce exceptional work, whether albums, singles, or soundtracks.
Mixing and Mastering
Mixing and mastering soundtracks are vital stages in audiovisual post-production. In mixing, we balance dialogue, music, and sound effects, ensuring a seamless harmony between sound and image. This phase involves detailed adjustments of levels, equalization, and stereo space. After mixing, mastering enhances the track, optimizing it for different playback systems and ensuring audio consistency. With cutting-edge technology and meticulous attention to detail, our final mastering ensures that the soundtrack not only sounds exceptional but also perfectly complements the audiovisual project.
SONIC IDENTITY | SONIC LOGO
Sound Branding
Sound Branding, or sonic branding, is a vital facet of a brand’s identity, offering a unique way to connect with the audience through sound. At our agency, we are dedicated to creating distinctive and memorable sonic signatures that encapsulate the essence and values of a brand. We understand that sound has the power to evoke emotions and create deep connections, so every sound element we develop – whether it’s a jingle, a musical theme, or a simple sound effect – is carefully crafted to reflect the brand’s personality and reinforce its presence in the market. Our process involves close collaboration with clients to understand their vision and goals, ensuring that the final result not only sounds good but also resonates meaningfully with the target audience. By integrating sound branding strategies into their campaigns, brands can increase recall, differentiate themselves from competitors, and establish a stronger and more cohesive identity in both the digital and physical spaces.
What does a soundtrack production company do?
1. What does a soundtrack production company do?
- A soundtrack production company is responsible for creating, recording, and editing music and sound effects for various types of media such as films, series, games, and advertising. It works from composition to the final delivery of the soundtrack, ensuring that the music complements and enhances the visual project.
2. What services does a soundtrack production company offer?
- Services include original music composition, arrangement, orchestration, recording, mixing, and mastering. Some companies also offer sound effects creation and music consulting services.
3. How does a soundtrack production company contribute to a film?
- It creates the soundtrack that helps to tell the story of the film, evoking emotions and complementing the narrative. The music is tailored to align with the tone, atmosphere, and key moments of the film.
4. What is the difference between original soundtrack and jingles in terms of production?
- An original soundtrack is tailor-made for projects like films or games, focusing on narrative and atmosphere, while jingles are short, catchy, and specifically made for advertising campaigns, aiming for memorability and brand recognition.
5. What is needed to start working with a soundtrack production company?
- Typically, a detailed project briefing is required, including desired style, duration, budget, and deadlines. It’s also helpful to provide references and discuss the expectations and objectives of the soundtrack.
6. How to choose the right soundtrack production company for a project?
- Evaluate the company’s portfolio, its experience in similar projects, the quality of previous soundtracks, and the ability to understand and translate the project’s vision into music.
7. How much does it cost to hire a soundtrack production company?
- Costs vary depending on the project’s complexity, the duration of the soundtrack, and the specific services required. Customized budgets are common in the industry.
8. How long does it take for a soundtrack production company to complete a project?
- The production time depends on the project’s scope and the approval process. Smaller projects may take a few weeks, while soundtracks for large films or games may take months.
9. Do soundtrack production companies also work with sound effects?
- Yes, many companies offer sound effects creation and editing in addition to music, to provide a complete audio solution for the project.
10. Is it possible to have exclusive rights to a produced soundtrack?
- Yes, rights can be negotiated with the production company. Many contracts include the transfer of exclusive rights to the client.
What is important in the production of a jingle?
In the production of a jingle, several factors are crucial to ensure its success and effectiveness:
- Memorability: A good jingle should be easily remembered. Catchy and repetitive melodies help to imprint the brand in the minds of listeners.
- Simplicity: Effective jingles are simple and straightforward. A clear composition and a catchy chorus are more efficient than complex musical structures.
- Clear Message: The jingle should convey the brand’s message concisely. The lyrics should highlight the brand’s key attributes or slogan.
- Musical Quality: The production should be of high quality, with appropriate musical arrangements and professional recording, ensuring that the jingle sounds good on different platforms.
- Relevance to the Target Audience: The jingle should resonate with the brand’s target audience. This involves understanding their musical and cultural preferences.
- Emotion: Music has the power to evoke emotions. An effective jingle should create an emotional connection with listeners, reinforcing the brand’s identity.
- Versatility: Ideally, the jingle should be adaptable to different media formats and campaigns, while maintaining its effectiveness.
- Legality and Copyright: It is crucial to ensure that all elements of the jingle, including the melody and lyrics, are original or properly licensed.
- Appropriate Duration: Jingles are usually short, often lasting 15 to 30 seconds, to facilitate incorporation into advertisements and ensure that the main message is delivered quickly.
- Alignment with Brand Identity: The jingle should reflect the personality and values of the brand, reinforcing its image in the market.
The combination of these elements creates a impactful and effective jingle, capable of enhancing brand recognition and influencing consumer perception.
How much does it cost to create a soundtrack?
The cost of creating a soundtrack can vary significantly due to various factors, including the complexity of the music, the length of the track, the reputation and experience of the composers involved, recording costs (including musicians, studio, and equipment), and copyright or licensing of existing music, if applicable. Here are some aspects that influence the cost:
- Complexity and Style of the Track: More complex compositions, such as full orchestrations, tend to be more expensive than simple or electronic music.
- Length of the Track: Longer tracks require more composition and production time, increasing the cost.
- Composer’s Experience: Renowned composers or those with extensive experience generally charge more for their services.
- Recording and Production Costs: This includes studio rental, hiring musicians, sound engineers, mixing, and mastering.
- Copyrights and Licenses: Using existing music may involve paying royalties and licenses, which can significantly increase the cost.
- Number of Songs or Tracks: Projects with multiple tracks or songs will have a higher cost due to increased composition and production work.
- Urgency: Shorter deadlines may require additional work on overtime, which can increase the cost.
In general terms, creating a soundtrack can cost from a few hundred dollars for small independent projects to tens or even hundreds of thousands for large film productions. For a more accurate estimate, it is recommended to discuss the project details with composers or soundtrack production companies, who can provide a detailed budget based on the project’s specifics.
