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Podcast Creation Scripting and Distribution Content Production

The Corporate Podcast Revolution

A Guide for Businesses

In the modern business world, effective and innovative communication is the key to success. One of the emerging tools in this scenario is the business podcast, a platform that is redefining the way organizations connect with their audience. But what exactly is a corporate podcast, and how can it benefit your company?

Fortunately, there are podcast packages available that can help simplify this process. These packages typically include services such as concept development, audio recording, editing, and even marketing and distribution.

A corporate podcast doesn’t have to be a daunting task. With the right tools and strategies, you can develop a podcast that not only reinforces your brand but also provides real value to your listeners. Whether sharing inspiring stories, providing industry insights, or simply keeping your audience informed and engaged, a corporate podcast can be an invaluable asset for any company.


Why should you create a podcast for your company?

Increase brand visibility.

A podcast can help increase brand exposure and visibility by providing a direct communication channel with the audience. Additionally, the podcast can help build a community around the brand, which can lead to greater customer loyalty.

Demonstration of expertise

Podcasts are an effective way to demonstrate a company’s expertise in its industry or field of operation. By sharing valuable knowledge and insights with listeners, the company can position itself as a thought leader in its sector.

Marketing content creation

A business podcast can be an important part of the content marketing strategy, helping to create valuable and engaging content that can be shared on social media, the company’s website, and other marketing platforms.

Customer engagement

Podcasts can help engage and retain existing customers by providing a direct and personalized communication channel. Additionally, podcasts can be an effective way to gather feedback from customers and understand their needs and desires.


Business podcasts can also be a source of revenue through advertising and sponsorship.

Create your podcast now

In summary, a podcast can be a powerful tool for the company, helping to increase brand visibility, demonstrate expertise, create marketing content, engage customers, and generate revenue.

Six-Month Package | 24 Episodes

Podcast / Videocast Package

Many companies have already discovered the potential that creating a corporate podcast offers. Increase brand visibility, demonstrate your company’s expertise in its industry or area of operation, and build a community around the brand, which can lead to greater customer loyalty.

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What’s Included in the Package:

Consulting on podcast creation.
Development of 24 scripts for 6 months of content.
Hiring of a presenter.
Recording of 24 Videocast episodes.
Audio and Video Editing
Creation of exclusive intro/outro music.
Publishing of episodes
Modern or Traditional

Podcast / Videocast on the table

The traditional method uses dynamic microphones (RE320) and comfortably accommodates 4 people. The TV can be optionally included. It's also possible to do a multi-camera live broadcast.

See recorded examples here.
Complete Audio and Video Solution

Modern Set with Armchairs

A trend introduced by us is the armchair podcast. We offer 4 armchairs and some props to set up the scene. The microphones (condenser like Schoeps MK41) are suspended from the ceiling. This method works great for videocasts. The TV can be optionally included.

Our Studios

Podcast in Your Space

We offer podcast recording on location, interviews, live broadcasts, opening events, among others. Recordings are made with 4K cameras from BlackMagic, using our mobile unit for audio recording.

Case: Nike at Ibirapuera

A great example is an event we held at the inauguration of Ibirapuera Park, after the renovations carried out by Nike. The Planetarium served as the stage for the presentation event, with distinguished guests, and our team was responsible for real-time projections on the Planetarium’s ceiling and also for recording the podcast. This was one of several external recording projects carried out for Nike.

Logo NIKE.svg e1677985255563 | Corporate podcast,corporate podcasting,podcast packages,podcast production,how to create a podcast for businesses.   In the modern business world, effective and innovative communication is the key to success. One of the emerging tools in this scenario is the business podcast, a platform that is redefining the way organizations connect with their audience. But what exactly is a corporate podcast, and how can it benefit your company?

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Tips for Creating a Successful Podcast/Videocast:

Why should a company create a podcast?

A company should develop a podcast to establish its authority in the market. Podcasts are an effective tool for sharing knowledge, building relationships with customers, and reaching a wider audience. Learn how to develop podcast content and scripts for businesses and take advantage of the benefits of customized podcast packages. Discover how corporate podcasts can boost your marketing strategy and increase audience engagement. Explore the advantages of podcasts for businesses and turn your content into a powerful communication and promotional tool.

Why produce episodes released weekly?

A podcast for businesses with episodes released weekly can bring several benefits to the company. Some of them include:

  1. Consistency: Releasing episodes weekly helps to create a routine for listeners, who can expect a new episode every week. This helps maintain the consistency of the podcast and build a loyal audience.
  2. Continuous engagement: By releasing episodes weekly, the company can keep listeners engaged and interested in the podcast content. This can help build a community around the podcast and the brand.
  3. Creation of anticipation: When episodes are released on a weekly basis, listeners can eagerly anticipate the next episode. This can create anticipation around the podcast content and increase the likelihood that listeners will return to hear more.
  4. Improving ranking in podcast directories: Podcast directories, such as Apple Podcasts and Spotify, use algorithms to rank podcasts on their results pages. Releasing episodes weekly can help improve the podcast’s ranking, as algorithms favor podcasts that are updated frequently.

In summary, releasing episodes weekly can help maintain the consistency of the podcast, engage listeners, create anticipation, and improve ranking in podcast directories.

What should I look for in a good podcast studio?

When looking for a good podcast studio, there are several things you should consider, including:

  1. Sound quality: A good podcast studio should have quality equipment to ensure that your podcast sound is crisp and clear. This includes microphones, cables, soundboards, studio monitors, and other audio equipment.
  2. Acoustics: The space where the podcast studio is located should be acoustically treated to prevent external noise and reverberation. This ensures that the sound is as clean as possible and without external interference.
  3. Internet connection: It’s important for the podcast studio to have a fast and stable internet connection to upload your podcast to hosting platforms.
  4. Technical support: A good podcast studio should have an experienced technical team that can assist you with any technical issues that may arise during the recording or editing of your podcast.
  5. Location: The location of the podcast studio can be an important factor, especially if you’re looking for a studio near your workplace or residence.
  6. Price: The cost of renting the podcast studio is an important factor to consider. Make sure the price is within your budget and that you’re getting good value for the money you’re spending.

In summary, when looking for a good podcast studio, it’s important to consider sound quality, acoustics, internet connection, technical support, location, and price. Be sure to do thorough research and compare available options before making a final decision.


Why close podcast packages that also include video recording?

Content in the Video Podcast format brings several advantages:

  1. Greater reach: With video recording, you can publish your podcast content not only on audio platforms but also on video platforms like YouTube. This can help reach a larger and more diverse audience that may prefer watching rather than listening to the podcast.
  2. Stronger engagement: Video recording can help increase audience engagement, as people tend to connect more with visual content. Additionally, the presence of the camera can increase interaction among podcast participants, making the conversation more dynamic and interesting.
  3. More content options: With video recording, you can create additional content such as short clips, teasers, and highlights, which can be used to promote the podcast and brand across different platforms.
  4. Better visibility: Video recording can help highlight your podcast and brand on social media platforms, as videos have a broader reach than text or image posts.
  5. More professionalism: Video recording can lend a more professional appearance to your podcast and brand, showing that you’re investing in quality and production.

In summary, podcasts for businesses that also incorporate video recording can increase the reach, engagement, and visibility of your content, while also giving a more professional image to your podcast and brand.

What is the best way to promote a podcast? Podcast platforms.

There are several ways to promote a podcast and increase its audience, including:

  1. Sharing on social media: Sharing your podcast on social media can help increase the visibility and reach of your content. Use relevant hashtags and include a call to action to encourage listeners to share with their friends and followers.
  2. Partnerships and cross-promotions: Partnering with other podcasters or businesses in the same niche can help increase your audience. Cross-promotions are a way to introduce your podcast to a new audience and also help other podcasts reach more people.
  3. Search Engine Optimization (SEO): Optimizing your podcast for search engines can help increase its visibility in online searches. Make sure to use relevant keywords in your episode description and title, and include a comprehensive and relevant description.
  4. Event participation: Participating in industry events or live podcasts can help promote your podcast and make new connections with other podcasters and listeners.
  5. Paid advertising: Paid advertising on social media platforms like Facebook and Instagram, or on podcast platforms like Spotify, can help increase the visibility of your podcast to a larger and more targeted audience.
  6. Submit to podcast directories: Submit your podcast to podcast directories like Apple Podcasts, Spotify, Google Podcasts, and others so that people can easily find it and subscribe.
  7. Ask for feedback and reviews: Ask your listeners to leave feedback and reviews of your podcast. This can help improve your podcast and also encourage new listeners to give it a try.

Remember that promoting your podcast is an ongoing effort and consistency is key. Create a promotion strategy and continue experimenting with different tactics until you find the ones that work best for you.

What makes a good podcast or videocast script?

A good podcast or videocast script should have some key elements to ensure that the content is interesting, engaging, and easy to follow. Here are some things to consider when creating a script:

  1. Theme: The theme is the main idea of the episode. Make sure to choose a theme that is relevant and interesting to your target audience. Keep in mind that a specific theme can help attract a more segmented and loyal audience.
  2. Structure: The script should have a clear structure, with an introduction, development, and conclusion. The introduction should grab the listener’s attention, the development should explore the theme in detail, and the conclusion should reinforce the main ideas and wrap up the episode satisfactorily.
  3. Main points: Identify the main points you want to cover in the episode and organize them logically. Use examples, stories, and relevant statistics to illustrate your points and keep the listener’s interest.
  4. Dialogue: Dialogue is an important part of a podcast or videocast. Make sure the dialogue is natural, authentic, and easy to follow. Use simple language and avoid jargon and technical terms unless you’re speaking to a specialized audience.
  5. Inclusion of multimedia elements: Consider including multimedia elements such as music, sound effects, images, and graphics to make the episode more appealing and engaging.
  6. Timing: Timing is important in a podcast or videocast. Make sure your episode has an appropriate length for the theme and for the listener’s attention. Generally, podcast episodes are between 20 and 60 minutes long, but it can vary depending on the theme and target audience.
  7. Review: Reviewing your script is essential to ensure that the content is well-structured and easy to follow. Read it aloud to check the flow of dialogue and consider asking for feedback from others to improve the script.

Remember that a good podcast or videocast script is one that is clear, interesting, and engaging, with useful and relevant information for the target audience.

Are podcasts for businesses worth it?

Yes, podcasts for businesses can be an effective marketing strategy. Creating a podcast can help build the company’s online presence, increase brand awareness, attract new customers, and provide valuable content to an interested audience.

How much does a podcast studio cost?

The prices vary depending on the size of your project. We offer different solutions for medium and large projects. Consult our team and discover the ideal format for recording your podcast.

Private Podcasts for Businesses

Private podcasts offer the exclusivity your company needs. With protected RSS feeds, you control access to the content, making it inaccessible to the public. Each subscriber receives an exclusive feed for their preferred app, such as Apple Podcasts or Google Podcasts. Companies are leveraging this approach in various ways:

  1. Training: Provide ongoing audio training for employees.
  2. Integration: Create special episodes for new team members.
  3. Management: Communicate directly with all employees, including weekly messages from the CEO.

Your podcast can be listened to anywhere, whether on an iPhone with Apple Podcasts or on Android with Google Podcasts. The exclusivity and flexibility of private podcasts offer unique opportunities to effectively engage and educate your team.

The Best Podcasts for Entrepreneurs

Podcasts are excellent tools for maximizing your time while enriching your knowledge. Ideal for commuting, whether by car, public transportation, or even for those who prefer alternatives to traditional reading, they are a prime choice.

Here are 10 must-listen podcasts about business and entrepreneurship to enhance your knowledge in the field:

  1. High Impact Startups: Ideal for aspiring startup entrepreneurs, it offers exclusive content on growth, fundraising, and idea implementation. Presented by experienced entrepreneur and founder of four successful startups, Gerson Ribeiro.
  2. TED Talks Business: An extension of the famous TEDx talks, this channel features renowned entrepreneurs and investors from Brazil and around the world, sharing theories, research, and practices in the business universe. A source of inspiration and in-depth knowledge, as well as a great way to improve your English.
  3. G4 Podcast: Leaders Talk: Hosted by Tallis Gomes, co-founder of G4 Education and CEO of Singu, it addresses topics such as management, leadership, and innovation. In today’s competitive environment, learning from others’ experiences is valuable to become a more effective leader.
  4. GVCast: Podcast by Flávio Augusto, creator of “Geração de valores,” writer, founder of WiseUp, and owner of the Orlando City Soccer Club. It varies between interviews and Flávio’s ideas, mainly on leadership and entrepreneurship.
  5. Entrepreneurial Mind: Hosted by Gustavo Oliveira, who manages four companies, the program offers tips for developing an entrepreneurial mindset, recognizing opportunities, and creating successful strategies, including meditation techniques and decision-making.
  6. Man in the Area: Miguel Cavalcanti presents this videocast about entrepreneurship and digital culture, highlighted by The Next Web, Endeavor, and Exame as one of the main channels for entrepreneurs.
  7. Straight from the Sales Trenches: Ricardo Jordão Magalhães, founder of BizRevolution, leads a dialogue about sales, addressing topics from customer prospecting to closing deals, based on his knowledge and courses offered.
  8. How I Built This: Guy Raz explores the stories behind great companies, focusing on innovators, entrepreneurs, and idealists who founded them.
  9. SummaryCast: A weekly podcast that summarizes and discusses a business and entrepreneurship book in 30 minutes.
  10. The Agilists: The largest podcast about agility in Brazil, bringing new conversations on Mondays and Thursdays about technology, cases, behavior, career, and other business topics, from the perspective of agility.

We hope these suggestions are valuable for you to absorb as much knowledge as possible, taking advantage of the best in national podcasts in the field of business and entrepreneurship.



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